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Search Engine Optimizing

What is it?
Search Engine Optimization is the process of using methods to increase ranking or frequency of a website in returned results by a search engine. The goal is to increase the volume and create more visibility of your website by sending qualified traffic to your site. In order for your website to get traffic and rank better on any search engine even Google, SEO will be needed to help your websites online presence. We can provide organic and non-organic SEO services so your website can start ranking better and your website can gain more traffic.
How Can We Help?
With our search engine optimization techniques, we can place your company’s online presence in front of more eyes. To maximize your results, we only work with one business industry type at a time so you know were not helping you and your competitors reach the first page. We can recommend different services based on your needs. We can evaluate your current website and see if it needs Organic SEO or if Non-Organic SEO would be the best fit for your business needs. Our services do not guarantee your business will be first on Google but we work hard to develop an online presence and drive traffic to your business. Give us a call to set up an appointment so we can discuss different options we have available.
How can it be done?
In-House

Symptoms for service:
A small to medium sized business that needs a competitive edge.
Time frame of service:
2-4 Weeks

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Search Engine Optimizing

What is the difference between Organic and Non Organic SEO
Organic SEO: This SEO is based off of the following content of your website that is currently online:
The number of pages you currently have on your website. The more the better, this gives your website an opportunity to contain more keywords per page making your websites visible online.
The keywords used throughout your website. This helps search engines pick up certain keywords triggering it to come up on any search engine page.
The number of words per page. There is a certain number of words Google requires on your pages in order to increase your ranking status. Pictures are good but, make sure you don’t have words in Images. Words in images are not picked up by search engines.
Your website must be mobile friendly. Users now a days use cell phones and tablets to search online. Google will rank better websites that are mobile friendly.
What type of website do you have? Is it HTML5, Flash or Word Press?
Additional websites that link your website main website. You can purchase additional domains that would best fir your business. It would be like a mini websites that can link to your main website.
Online presence (directories, social media etc.…) Are you in any directories? Yelp, Yellow Pages, Merchant Circle are a few free directories you can be added in in order to help your online presence.
How often is your website updated? This is very important, you want your website to stay alive online. Not updated your website periodically could affect your ranking online.
Google ranks your website according to the criteria above and this is how your website starts ranking online. Being on first page takes a lot of work and time to get there. If you are willing to invest on your online presence in order to drive people to your website, it is definitely worth it for your business.

Non-Organic SEO: Non-organic SEO is paid for with a pay per click campaign from Google. You set the budget for this campaign and Google places an add first page on top for searchers to click on your add for what they searched for. It is triggered by keywords that are chosen by you and when people search online your keywords are used to populate your ad on the top of Googles first page. Keep in mind that other businesses purchase pay per click campaigns also known as Adwords for Google, so choosing the best keywords for your business, industry, or services is key.

Firewire Can Help

Ready to take the next step?


Make an Appointment Contact Us